A Girl Named


We only see customers by appointment.
Please contact us first!
11511 Reeder Road
Dallas, TX 75229
6901 Technology Dr., Suite #115
Frisco, TX 75033

Sue was born in Taiwan to a family of farmers where she learned her hard work ethics. Sue moved to the United States in 1984 with her husband and children. In 1990 she got started in the upholstery business with her husband’s 1968 Grand Torino. She and her friend reupholstered it in her garage. From there, she had a business opportunity to purchase an existing upholstery company, going bankrupt, in a 1000 square feet garage in Dallas, Texas. She purchased it for $4,500 and ASM Auto Upholstery was born.

For years she worked day in and day out, sometimes working 24 hours a day, for 3 to 4 days in a row. Practically living at the shop, sleeping in shifts, 100 percent committed to making deadlines, in an attempt to gain the reputation of dependability and quality. After a few years of work, having gained many loyal customers, ASM grew by renting an additional 1000 square feet of the adjoining slip next door. Eventually she expanded by moving across the street and leased 2000 square feet of a building, with a parking lot.

3 years later she purchased the entire complex, 8800 square feet, which is where ASM remains today. Having gained the reputation for top quality work and unfailing customer service, at the most competitive pricing, ASM is the premier upholstery company in the D/FW Metroplex. With our restoration experience, having boosted us to the top tier of upholsterers, we are now getting restoration shipments from across the country. Sue is an example of the true American dream.